A creative communications boutique crafting storified content to bridge divides and discover common grounds.
Inspire. Engage. Ignite change.
You, your organization, agency, community, and family are unique. Your story is also unique and can be crafted and shared in a compelling, and authentic way. Everyone’s time is increasingly valuable, our priorities are changing, and how we connect is changing. Marketing is changing, too. It’s no longer about the stuff you sell. It’s about the stories you tell. It’s about sharing the right story in a creative way—reflecting your brand, mission, purpose, or services—in a way your focus audience feel inspired and purposefully engage with you.
Through sharing, listening, and ethics we discover common ground and bridge divides. New Vistas Media Communications uses proven neuroscience to craft creative storified content. The process is customized to your unique needs and involves incorporating real people (not actors), audio (interviews and music), visuals (photography, data images, and video). Now more than ever creative content and digital media is being used to reach more people for many reasons—marketing & branding, engaging your focus audience, informing the broader community about relevant issues, or capturing and sharing meaningful moments.
The shortest distance between two people is a story. Storytelling is a powerful tool used to evoke strong emotions and responses. Through stories we discover common grounds, and then together we can explore real solutions to issues, & ignite purposeful change. Through story attitudes and behaviors change. Inspiration and hope is ignited. Stories allow us to bridge divides by collaborating across cultures, geographic boundaries, generations, agencies, and organizations.
One single photo can capture a moment in time, and create a lasting impact. The photo above was taken by Stone Jordan in 2012. We were eating, walking, and discovering our way through a NYC summertime adventure. For me, this photo takes me right back to that moment we were walking on the High Line, and my senses come alive. I can feel the summer humidity, hear the bustling city, and smell all delicious smells from the surrounding food carts . Then, a flood of memories from the trip unfold. We had a blast! A series of sequential photos taken just moments, or years apart tells a unique & memorable story. It’s more than just the technical aspects of photography that allow the magic of story to visually be created. It takes vision, creativity, and literally seeing something from a different view, or through a completely new lens.
It’s no secret videos and films are the most viewed and powerful content on social media today. We’re moving faster than we ever have before. We want information delivered quickly, in a format that grabs our attention within seconds. Otherwise, viewers just keep scrolling, or find another website. Creating a motion-short for your business, organization, community, or even a really important event like a wedding, is a purposeful and fun way to visually share a meaningful story. They’re innovative and perfect for marketing, fundraising events, or inspiring community engagement.