A creative communications boutique crafting storified content to bridge divides and discover common grounds.
Inspire. Engage. Ignite change.
Brene Brown said it best: “Maybe stories are just data with soul.”
Crafting and sharing the right story in a compelling and authentic way is important to any business or organization because stories create connection. Time is increasingly valuable, priorities are changing, and the way we connect is changing, too. Marketing is no longer about the stuff you sell. It’s about the stories you tell—reflecting a mission, brand, purpose, or service—so a focus audiences will be inspired and purposefully engage with you.
Through sharing and listening a common ground can be discovered and bridge divides. New Vistas Media Communications uses proven neuroscience to craft creative storified content. The process is uniquely customized and involves incorporating real people (not actors), audio (interviews and music), visuals (photography, data images, and video). More than ever creative content and digital media is being used to reach more people for many reasons—marketing & branding, engaging audiences, informing communities about relevant issues, or capturing and sharing meaningful moments.
The shortest distance between two people is a story. Storytelling is a powerful tool used to evoke strong emotions and responses. Through stories we discover common grounds, and then together we can explore solutions to issues. Through the power of story attitudes and behaviors change. Inspiration and hope is ignited. Stories allow us to bridge divides by collaborating across cultures, geographic boundaries, generations, agencies, and organizations.
One single photo can capture a moment in time, and create a lasting impact. I love the composition of this photo taken by Stone Jordan in 2012. More importantly, this photo takes me right back to that moment we were walking on the High Line, and my senses come alive. We were eating, walking, and discovering our way through a NYC summertime adventure. I can feel the summer humidity, hear the bustling city, and smell all the delicious food carts. A flood of memories unfold into the story of this summer trip and I see this picture through a completely new lens.
It’s no secret videos and films are the most viewed and powerful content on social media today. We’re moving faster than we ever have before. We want information delivered quickly, in a format that grabs our attention within seconds. Creating a motion-short for your business, organization, community, or even a really important event like a wedding, is a purposeful and fun way and perfect for marketing, fundraising events, or inspiring community engagement.